Can You Run Ads on ChatGPT?
TL;DR: Running ads on ChatGPT isn’t the future — being recommended by ChatGPT is. Traditional PPC ads don’t apply inside AI search tools like ChatGPT, Gemini, or Perplexity. Instead, these …
entity optimisation
Generative Engine Optimization GEO: The Future of AI Visibility
TL;DRGenerative Engine Optimization GEO is not just a new acronym—it’s the future of AI visibility. Traditional SEO focused on ranking in blue links. GEO ensures your business is mentioned and …
How to Appear in AI Search Results
TL;DR: How to Appear in AI Search Results Traditional SEO is no longer enough. AI search engines like ChatGPT, Gemini, and Perplexity now decide who gets mentioned in their answers. …
How to Rank in ChatGPT Search: The AI Visibility Blueprint for Australian Brands
TL;DR AI search is changing how people find businesses. Instead of scrolling through links, users now ask tools like ChatGPT and Gemini for answers. If your business isn’t in the …
Is SEO Worth It in 2025? Only If You’re Ready for AI
TL;DR In 2025, traditional SEO isn’t dead — but it’s been disrupted. AI search engines like ChatGPT, Gemini, and Perplexity now deliver direct answers. If your brand isn’t being mentioned, …
Is Organic SEO Dead? What AI Search Means for the Future of Visibility
TL;DR: Organic SEO isn’t dead — but it’s different. AI-powered search engines like ChatGPT, Gemini, and Perplexity don’t care about your rankings. They care about your reputation, relevance, and real-world …
Is Local SEO Dead in the Age of AI Search?
TL;DR: Not quite—but it’s evolving fast. Traditional local SEO is being eclipsed by AI-driven, entity-based search. If you’re not optimising for how ChatGPT, Gemini, and Perplexity understand and recommend businesses, …
Is SEO Dead? Not Quite. But It’s Definitely Evolving.
TL;DR SEO isn’t dead—but it’s no longer just about blue links and keyword rankings. The future is entity-based, AI-structured, and answer-driven. Platforms like ChatGPT, Gemini, and Perplexity are rewriting the …
ChatGPT SEO Strategy: Why Traditional SEO Isn’t Enough Anymore
TL;DR The old SEO playbook is fading fast. AI-powered tools like ChatGPT, Gemini, and Perplexity are now deciding who gets recommended—and it’s not just about links and keywords anymore. If …
Answer Engine Optimisation in the Age of AI: What Every Australian Business Must Know
TL;DR Search is changing — fast. Blue links are being replaced by direct answers from AI tools like ChatGPT, Gemini, and Perplexity. If your brand isn’t showing up in these …
SEO vs AI Search: What Australian Businesses Must Know to Stay Relevant
TL;DR: SEO vs AI Search – And Why Signal Herd Is the Advantage You Can’t Afford to Miss Traditional SEO is no longer enough. AI search engines like ChatGPT, Gemini, …
ChatGPT Advertising Isn’t What You Think Anymore
TL;DR: No, you can’t run ads “on” ChatGPT like Google Ads. But yes, you can influence how often you’re mentioned and recommended by ChatGPT and other AI search tools like …