Can You Run Ads on ChatGPT?
TL;DR: Running ads on ChatGPT isn’t the future — being recommended by ChatGPT is. Traditional PPC ads don’t apply inside AI search tools like ChatGPT, Gemini, or Perplexity. Instead, these …
answer engine optimisation
Is Organic SEO Dead? What AI Search Means for the Future of Visibility
TL;DR: Organic SEO isn’t dead — but it’s different. AI-powered search engines like ChatGPT, Gemini, and Perplexity don’t care about your rankings. They care about your reputation, relevance, and real-world …
Answer Engine Optimisation in the Age of AI: What Every Australian Business Must Know
TL;DR Search is changing — fast. Blue links are being replaced by direct answers from AI tools like ChatGPT, Gemini, and Perplexity. If your brand isn’t showing up in these …