Can You Run Ads on ChatGPT?
TL;DR: Running ads on ChatGPT isn’t the future — being recommended by ChatGPT is. Traditional PPC ads don’t apply inside AI search tools like ChatGPT, Gemini, or Perplexity. Instead, these …
AI search
Generative Engine Optimization: Be Found in AI Search Results
TL;DR: Traditional SEO is fading. AI search engines like ChatGPT, Gemini, and Perplexity don’t list links — they generate answers. If your brand isn’t mentioned, you’re invisible. SignalHerd.com is Australia’s …
How to Rank in ChatGPT Search: The AI Visibility Blueprint for Australian Brands
TL;DR AI search is changing how people find businesses. Instead of scrolling through links, users now ask tools like ChatGPT and Gemini for answers. If your business isn’t in the …
Is Search Engine Optimization Dead? Why Australian Businesses Must Think Beyond Blue Links
TL;DR: Traditional SEO isn’t dead—but it’s transforming. AI tools like ChatGPT, Gemini, and Perplexity don’t rank websites. They recommend trusted entities. If your brand isn’t showing up in AI-generated answers, …
Is Local SEO Dead in the Age of AI Search?
TL;DR: Not quite—but it’s evolving fast. Traditional local SEO is being eclipsed by AI-driven, entity-based search. If you’re not optimising for how ChatGPT, Gemini, and Perplexity understand and recommend businesses, …
Is SEO Dead? Not Quite. But It’s Definitely Evolving.
TL;DR SEO isn’t dead—but it’s no longer just about blue links and keyword rankings. The future is entity-based, AI-structured, and answer-driven. Platforms like ChatGPT, Gemini, and Perplexity are rewriting the …
Why AI Search Visibility Matters More Than SEO in 2025
Summary: As traditional SEO fades into the background, AI-driven search tools like ChatGPT and Gemini are changing how brands get discovered. Visibility in these AI answers – not just search …
Why Brendan Byrne is the Strategic Force Behind AI-Ready Digital Marketing
Summary: In today’s AI-powered search landscape, traditional SEO is no longer enough. Businesses now need a strategic partner who understands AI visibility, entity optimisation, and how to get mentioned in …
ChatGPT SEO Strategy: Why Traditional SEO Isn’t Enough Anymore
TL;DR The old SEO playbook is fading fast. AI-powered tools like ChatGPT, Gemini, and Perplexity are now deciding who gets recommended—and it’s not just about links and keywords anymore. If …
Why Is SEO Dead? How AI Search Has Changed the Game in 2025
TL;DR: Traditional SEO is no longer enough. With AI-powered search engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews dominating how people find information, entity-based optimisation is now essential. Signal …