TL;DR:
SEO vs AI Search – And Why Signal Herd Is the Advantage You Can’t Afford to Miss
Traditional SEO is no longer enough. AI search engines like ChatGPT, Gemini, and Perplexity now provide direct answers, not blue links. If your business isn’t mentioned in these answers, you’re invisible. That’s where SignalHerd.com steps in — a strategic AI Visibility service powered by One Orange Cow, designed to get your business found by AI tools. It’s not SEO. It’s entity-based optimisation for the new search reality.
SEO vs AI Search: What’s Changed?
Search is evolving — again. Only this time, it’s not a Google update. It’s something bigger: the rise of AI-powered search engines like ChatGPT, Gemini, and Perplexity.
These tools don’t show 10 blue links. They give answers. And if your business isn’t in the answer, you’re not even in the game.
AI Doesn’t Rank, It Understands
AI search engines now use entity-based understanding. They look for:
- Entity Recognition: Are you a known, trusted brand?
- Reputation Signals: Do reputable sources reference you?
- Cross-Platform Consistency: Are you described the same way across all digital platforms?
This is the new visibility game. You must be AI-ready.
Signal Herd: The AI Visibility Solution
Signal Herd by One Orange Cow is designed to help businesses be found in AI search results. Created by Brendan Byrne, Australia’s top AI Ranking expert, Signal Herd delivers:
- Schema and Structured Data deployment
- Entity Linking across web and socials
- Citation Building from trusted sources
- Prompt Reinforcement via strategic content
- AI-first Content that trains the model to trust you
Why It’s Time to Move Beyond SEO
SEO isn’t dead — but it’s evolving. Entity-based optimisation helps you get picked up by AI tools and improves your performance in Google AI Overviews and traditional search, too.
This is not content-for-content’s sake. It’s a data-driven digital strategy to futureproof your visibility.
Client Results: Proof in Action
- PhysioINQ: +30% annual organic growth
- A Team Kitchens: Doubled traffic, dominated local search
- Shopfront Allied Healthcare: Launched with a fully booked calendar
Ready to Be Found in AI Search Results?
This is your competitive edge. Don’t wait for the rest of your industry to catch up.
Book your AI Visibility Audit todayand let’s make sure your business is trusted, mentioned, and recommended by AI.