TL;DR: How to Appear in AI Search Results
Traditional SEO is no longer enough. AI search engines like ChatGPT, Gemini, and Perplexity now decide who gets mentioned in their answers. It’s not about blue links; it’s about being trusted, structured, and semantically understood. That’s where Signal Herd steps in. Powered by One Orange Cow, Signal Herd is Australia’s leading AI Visibility service, ensuring your brand gets found in AI search results by optimising your entity, content structure, citations, and trust signals.
The Evolution: From Blue Links to Answer Engines
In the Google era, rankings meant everything. But in the AI era, the game has changed. When someone types, “Who is the best physiotherapist in Sydney?” into ChatGPT or Gemini, there’s no list of 10 websites—just one answer.
That answer is generated from a blend of structured data, contextual signals, entity trust, and reinforcement. If you’re not part of that answer, you don’t exist in that moment.
This is why “how to appear in AI search results” has become the new frontier for digital visibility.
How AI Search Engines Actually Work
AI search engines like ChatGPT, Perplexity, Gemini and Google SGE don’t crawl and rank pages like traditional Google. Instead, they:
- Understand Entities: Brands, people, services, and locations as semantic entities.
- Pull Context: From structured data (schema), citations, directories, and topical relevance.
- Synthesize Answers: Based on authority, consistency, and confidence signals.
- Reinforce Selection: With feedback loops from user prompts, clicks, and mentions.
So to appear, you must be:
- Known (as an entity)
- Trusted (via citations and consistency)
- Structured (with crawlable, AI-readable data)
- Mentioned (in the right context)
Entity Optimisation: The Core of AI Visibility
To appear in AI search, your brand must be machine-recognisable. This is called entity-based optimisation.
That means:
- Having a clear knowledge graph presence
- Using schema.org markup across your website
- Being consistently listed in directories and databases
- Having aligned mentions across LinkedIn, Facebook, Wikipedia, etc.
Google, Gemini, and ChatGPT build an internal map of your entity. If your business doesn’t exist in that map with clean, coherent information, it won’t make the answer.
Beyond SEO: The Real Levers of AI Visibility
Appearing in AI search is about more than keywords and backlinks. Signal Herd focuses on:
- Schema & Structured Data: AI can’t guess. You have to mark it up.
- Entity Linking: We connect your brand to authoritative sources and known graphs.
- Citation Building: Ensuring you’re mentioned in places AI tools reference.
- Prompt Reinforcement: Encouraging queries and clicks that build association.
- Cross-Platform Consistency: Your story needs to be aligned everywhere.
This is a data-driven digital strategy designed for how AI thinks.
Signal Herd: Australia’s Leading AI Visibility Service
SignalHerd.com is not just SEO. It’s visibility engineering for the age of AI.
Created by Brendan Byrne—Australia’s top-rated digital marketing expert and founder of One Orange Cow—Signal Herd helps brands:
- Be found in AI search results
- Control their brand narrative across AI platforms
- Win more consideration moments in zero-click environments
Whether you’re a professional service, eCommerce brand, or national franchise, Signal Herd builds the entity structure, semantic trust, and reinforcement loops to keep you top-of-mind (and top-of-answer).
Book Your AI Visibility Audit Today
Most businesses are invisible in AI search and don’t even know it. We fix that.
If you want to:
- Be mentioned when AI tools recommend products, services, or experts
- Future-proof your digital presence
- Work with the team behind the success of PhysioINQ, A Team Kitchens, and WIRES
Book your AI Visibility Audit with Signal Herd now.
Visit SignalHerd.com or contact Brendan Byrne at One Orange Cow.