TL;DR:
As AI-powered tools like ChatGPT, Gemini, and Perplexity rewrite how people search online, traditional SEO is no longer enough. Today, it’s not about being “ranked”—it’s about being mentioned in AI answers. That’s where Generative Engine Optimization (GEO) comes in.
This article breaks down:
- How AI search engines work differently from Google blue links
- Why entity-based optimisation is the new battleground for brand visibility
- How Signal Herd by One Orange Cow helps Australian businesses get found in AI search results
If you want an AI-ready digital presence that earns trust and attention in these new search environments, book your AI Visibility Audit with Signal Herd today.
From SEO to GEO: Why Search Has Changed Forever
Search used to be about keywords and blue links.
Now? People ask tools like ChatGPT, Gemini, and Perplexity to answer their questions. These tools don’t just scrape SERPs—they generate responses based on understanding, not rankings.
This shift has birthed a new discipline: Generative Engine Optimization (GEO).
“If your brand isn’t being mentioned in AI answers, you’re not even in the conversation.” – Brendan Byrne
How AI Search Engines Actually Work
To understand how to optimise for AI, you need to understand how AI gathers answers.
Instead of crawling and indexing like Google, LLMs (Large Language Models):
- Pull from structured data (like schema markup)
- Synthesise trusted entities (Wikipedia, LinkedIn, G2, etc.)
- Prioritise brands that are cited in high-authority sources
- Reinforce relevance via user prompts, citations, and clicks
In other words: AI understands concepts, not just keywords.
Key Concepts in Generative Engine Optimization
1. Entity-Based Optimisation
AI models don’t look for pages—they look for entities (people, companies, places). That means:
- Your brand needs a consistent identity across LinkedIn, websites, media, and schema.
- You must be associated with key topics and categories through strategic linking and citations.
2. AEO (Answer Engine Optimisation)
You’re not optimising to rank. You’re optimising to be cited in answers to questions like:
- “Who is the best digital marketing consultant in Australia?”
- “Top AI ranking agencies in Sydney”
- “Best physiotherapy clinics with mobile service”
These aren’t searches—they’re prompts. And if the AI doesn’t “know” your brand, you’re invisible.
3. Reinforcement Loops
The more often a brand is:
- Asked about in AI prompts
- Clicked in cited answers
- Discussed on trusted sites
…the more AI models see it as relevant. This is why cross-platform consistency and engagement matter more than ever.
Introducing Signal Herd: Australia’s Leading AI Visibility Service
Signal Herd isn’t SEO. It’s a comprehensive service designed to help your business be found in AI search results.
Powered by One Orange Cow and led by Brendan Byrne—Australia’s top digital marketing strategist—Signal Herd includes:
- Schema Markup & Structured Data
We code your site so AI tools can parse and understand it clearly. - Entity Linking & Digital Identity
We ensure your brand is properly referenced and associated with relevant categories. - Citation Building & External Signals
From industry directories to niche communities, we get your business cited where AI looks. - Prompt Reinforcement Strategies
We help seed prompts that make AI aware of your brand and services. - Cross-Platform Alignment
Your brand is cleaned, clarified, and consistent across the web—from LinkedIn to local citations.
Why Signal Herd Beats Traditional SEO (And Ads Too)
Traditional SEO = slow rankings, keyword games, and diminishing returns.
Google Ads = pay-to-play, expensive, and ignored by AI engines.
Signal Herd is different:
- Designed specifically for AI search models (ChatGPT, Gemini, Claude, Perplexity, etc.)
- Focuses on entity-based optimisation and data-driven digital strategy
- Reinforces your brand’s trustworthiness and visibility in AI-generated answers
You don’t need more traffic. You need more trust. That’s what Signal Herd delivers.
Client Outcomes: Strategic, AI-Optimised Growth
- A Team Kitchens: Doubled organic traffic through fast, AI-optimised site builds.
- Physio INQ: 30% annual growth after adopting our AI-first framework.
- Sydney Commercial Kitchens: +30% in average sales value by enhancing entity visibility.
These aren’t just SEO wins—they’re AI visibility transformations.
Ready to Lead the AI Search Revolution?
AI isn’t coming. It’s here.
And Generative Engine Optimization is how you stay competitive.
If you’re serious about:
- Building an AI-ready digital presence
- Being found in AI search results
- Earning your place in high-trust answers…
Then it’s time to talk to the experts.
Ready to Be Found in AI Search?
Don’t let your competitors steal the spotlight in ChatGPT and Gemini. Let’s show AI exactly who you are—and why you deserve to be recommended.
Book your AI Visibility Audit
Visit SignalHerd.com
Or book a call directly with Brendan Byrne via OneOrangeCow.com
Signal Herd — Powered by One Orange Cow. Built for Visibility in the AI Era.
Be mentioned. Be trusted. Be found.