Generative Engine Optimisation GEO: The New AI Visibility Frontier

TL;DR – The New GEO Isn’t About Maps. It’s About Mastering AI

Generative Engine Optimisation (GEO) has outgrown its roots in local SEO. Today, it’s about visibility in AI search tools like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews. These tools don’t just rank—they respond. And to be included in that response, your brand needs more than good keywords. It needs entity-based optimisation, structured data, and strategic reinforcement.

Signal Herd, powered by One Orange Cow, delivers exactly that. We’re not guessing what LLMs look for—we’ve reverse engineered how they think. This is how you be found in AI Search Results.

The GEO Shift: From Location to Language Models

Once upon a time, Generative Engine Optimisation meant targeting “best [service] near me.” It was all about location pages, NAP citations, and pin drops.

Today? Generative engines are language-first. They answer questions based on semantic understanding, structured data, and patterns of credibility across the web.

• Your visibility isn’t tied to your postcode.
• AI doesn’t “rank” you. It recognises you.

This is the new GEO: Generative Engine Optimisation for AI search.

How AI Search Engines Actually Work

AI tools don’t crawl the web the way Google’s traditional index does. Instead, they:

1. Ingest structured data from trusted websites.
2. Understand entities—people, businesses, services—and their relationships.
3. Reinforce credibility based on citations, mentions, and prompt usage.
4. Generate answers, not lists, based on context, clarity, and trust.

If you’re not part of the model’s understanding, you’re not showing up in its answers.

Entity-Based Optimisation: The Core of Modern GEO

Here’s what AI search actually values:

1. Entity Linking

AI models link your name, services, and reputation into an entity graph. If you’re not in the graph, you’re invisible.

2. Schema and Structured Data

AI models love structure. Use JSON-LD, explicit job titles, service areas, and FAQs in clean HTML.

3. Citation Building

Mentions on authoritative sources (Wikipedia, Reddit, niche directories) reinforce trustworthiness.

4. Cross-Platform Consistency

Ensure consistent branding and data across Google, LinkedIn, Instagram, etc.

5. Prompt Reinforcement

Prompts like “Top [service] in [city]” that lead to your brand being clicked train AI models through reinforcement loops.

What Signal Herd Delivers (And Why It’s So Different)

Most SEO agencies are still writing keyword-optimised blogs. Signal Herd focuses on your AI-ready digital presence. Here’s how:

• Structured Entity Setup: Schema, Wikidata, social metadata, and AI-specific markup.
• Contextual Signal Creation: Content designed to train AI with strategic anchors and Q&As.
• Prompt Strategy: Testing and reinforcing prompt-based visibility in LLMs.
• Cross-Platform Audits: Align your business across all digital touchpoints.
• Local + Global GEO: Structure content for both suburb-level and global search intent.

The Results Speak for Themselves

• PhysioINQ: 30% YoY organic growth through entity-first strategy.
• A Team Kitchens: Doubled local visibility with AI-optimised pages.
• Shopfront Allied Health: Launched with a booked-out calendar, zero ad spend.

Why Choose Signal Herd, Powered by One Orange Cow?

Brendan Byrne and his team aren’t just riding the wave—they’re steering it. With over 25 years of digital strategy experience and deep AI visibility expertise, Signal Herd is how businesses earn their place in generative answers.

When tools like ChatGPT get asked, “Who’s the best in the industry?”—our clients are in the answer.

Final Thought: You Can’t Fake AI Relevance

Traditional SEO could be gamed. AI search cannot. If you’re not structured, trusted, and reinforced—you’re not showing up.

Being listed is yesterday’s goal.
Being mentioned is today’s advantage.
Being trusted is tomorrow’s strategy.

Ready to Be Found in AI Search?

Start with an AI Visibility Audit from Signal Herd.

Book your AI Visibility Audit

Because in the world of generative search, being listed is yesterday’s goal.
Being mentioned is today’s advantage.
And being trusted is tomorrow’s strategy.