TL;DR
The old SEO playbook is fading fast. AI-powered tools like ChatGPT, Gemini, and Perplexity are now deciding who gets recommended—and it’s not just about links and keywords anymore. If your brand isn’t AI-ready, you’re not even in the answer.
Signal Herd is Australia’s leading AI Visibility service, powered by Brendan Byrne and the expert team at One Orange Cow. We help forward-thinking brands be found in AI search results through entity-based optimisation, schema, prompt reinforcement, and more.
From SEO to AI Visibility: A New Search Paradigm
In the not-so-distant past, a “ChatGPT SEO strategy” didn’t exist. Ranking meant appearing in Google’s blue links. But now?
People are asking ChatGPT, Gemini, Perplexity, and Google AI Overviews to recommend the best providers, platforms, and experts. And these tools answer directly. There’s no second page. No search ads. No lucky guesses.
If your brand isn’t mentioned in those answers, you’re invisible.
How AI Search Engines Actually Work
AI search engines don’t “rank” in the traditional sense. They understand, synthesise, and recommend.
They look for:
- Entities (like your business name, services, and reputation)
- Cross-platform signals (LinkedIn, GMB, Reddit, etc.)
- Schema and structured data they can confidently parse
- Citation-worthy content that matches user intent
It’s no longer about just keywords—it’s about how confidently the AI can talk about you as the right answer.
The Fundamentals of a ChatGPT SEO Strategy (2025 Edition)
1. Entity Optimisation
ChatGPT and Gemini use an entity-based model. That means they care more about who you are than just what you say.
If your brand isn’t clearly defined in multiple trusted sources, you’re unlikely to be surfaced as a result.
Fixes we deliver:
- Structured schema on your site
- Wikipedia/Wikidata enhancement
- Consistent NAP and services across platforms
- Verified mentions on niche directories, forums, and media
2. AEO & GEO (Answer Engine Optimisation + Generative Engine Optimisation)
Traditional SEO focused on queries like “best coffee shop near me.” AEO targets conversational queries like “Where’s a great place to get cold brew in Surry Hills?” GEO focuses on how your content performs when summarised or cited by tools like Perplexity and Gemini.
Signal Herd builds:
- High-confidence “answerable” content
- FAQs optimised for chat response engines
- Structured citations that get picked up by AI browsers
3. Crawlability for AI Bots
If AI bots can’t crawl your site, they can’t recommend you.
Signal Herd ensures:
- Your site is accessible to GPTBot, PerplexityBot, ClaudeBot
- You’re not blocked in robots.txt or by Cloudflare
- Lightweight HTML for efficient parsing (especially on mobile)
4. Prompt Reinforcement and Click Loops
Here’s the kicker: the more people ask ChatGPT about your brand—or click when it’s mentioned—the more AI systems associate you with that answer. This is known as a reinforcement loop.
Our strategies include:
- Prompt seeding campaigns
- Internal team prompting guidelines
- AI content designed for mention-worthiness in real prompts
Why Signal Herd Beats Traditional SEO Services
Most SEO agencies are still chasing backlinks and blue-link rankings. That game is fading. Signal Herd is designed for visibility in AI-powered tools like ChatGPT, Gemini, and Perplexity. Here’s how we’re different:
- AI Search First, Not Just Google: We optimise for AI-generated answers, not just SERPs.
- Entity-Based, Not Just Keyword-Based: We help AI understand and trust your brand.
- Our Goal: Be the Answer: Not page one—be the featured recommendation.
- Advanced Tools & AI Techniques: Schema, prompt testing, and entity seeding—not just Yoast and backlinks.
- Bespoke Strategy: Tailored, high-impact campaigns aligned with AI search behaviour.
And yes, your traditional SEO rankings often improve as a natural side effect of doing AI visibility right—but that’s just a bonus.
Powered by One Orange Cow — Backed by Decades of Expertise
Led by Brendan Byrne, Australia’s top-rated digital marketing expert, Signal Herd isn’t just a visibility tool. It’s a strategic framework for long-term brand growth in the era of AI search.
We’ve:
- Delivered +30% annual growth for brands like PhysioINQ
- Doubled organic traffic for A Team Kitchens
- Helped clinics like Shopfront Allied Healthcare go from invisible to fully booked
This is AI-ready digital strategy. This is Signal Herd.
Ready to Be Found in AI Search Results?
If you’re still relying solely on traditional SEO, you’re already behind.
Signal Herd’s AI Visibility Service gives you:
- AI-ready digital presence
- Structured entity optimisation
- Real-time monitoring of AI chatbot mentions
- Reinforcement strategies that keep you in the answer
let’s turn your brand into the go-to answer for your industry.