TL;DR:
No, you can’t run ads “on” ChatGPT like Google Ads. But yes, you can influence how often you’re mentioned and recommended by ChatGPT and other AI search tools like Gemini, Perplexity, and Claude. That’s where SignalHerd.com’s AI Visibility Service comes in — helping businesses get found, trusted, and recommended by AI, not just ranked in blue links. It’s entity-based optimisation for the AI era. Book your AI Visibility Audit today.
From Google Ads to AI Answers: A Shift in How We Show Up Online
Marketers are asking, “Can you run ads on ChatGPT?” And it’s a fair question. We’ve grown up with PPC — buy a keyword, get a click. But AI search is flipping that model on its head.
Tools like ChatGPT, Gemini, and Perplexity don’t display ad units. They provide answers. You don’t win by bidding. You win by being mentioned.
How AI Search Engines Decide What to Show
- Entity Understanding: AI builds knowledge graphs. It knows who you are — if you’ve trained it.
- Semantic Context: Queries like “best digital marketer in Australia” connect to trusted names. Hopefully yours.
- Reinforcement Loops: The more you’re prompted, clicked, and cited, the more you show up.
- Cross-Platform Validation: Consistency across your website, LinkedIn, directories and reviews matters.
Why Traditional SEO Isn’t Enough Anymore
Google’s AI Overviews, ChatGPT plugins, and Perplexity’s citations are shifting the battleground from clicks to citations. Most SEO agencies optimise for blue links. Signal Herd optimises for the answer itself.
What is Signal Herd’s AI Visibility Service?
Signal Herd is Australia’s only dedicated AI visibility service, powered by One Orange Cow. We help you:
- Implement Entity-Based Optimisation
- Add Schema and Structured Data
- Earn Citations and Entity Links
- Deploy Prompt Reinforcement Campaigns
- Ensure Cross-Platform Consistency
- Enable AI Crawling via GPTBot, ClaudeBot, PerplexityBot
Why This Matters Now
Right now, ChatGPT is browsing. Gemini is summarising your competitors. Perplexity is linking to Reddit and review sites. Are you in the answer?
“Being in the AI result is like being the only shop open on the street. No competition. Just trust.”
– Brendan Byrne
Book Your AI Visibility Audit Today
Want to know how your brand appears to AI today — and how to appear more often, more favourably?
Book a strategy call now
Let Brendan and the team help you build an AI-ready digital presence that gets you found in AI Search Results.
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