Can You Run Ads on ChatGPT?
TL;DR: Running ads on ChatGPT isn’t the future — being recommended by ChatGPT is. Traditional PPC ads don’t apply inside AI search tools like ChatGPT, Gemini, or Perplexity. Instead, these …
Case Studies
Generative Engine Optimization: Be Found in AI Search Results
TL;DR: Traditional SEO is fading. AI search engines like ChatGPT, Gemini, and Perplexity don’t list links — they generate answers. If your brand isn’t mentioned, you’re invisible. SignalHerd.com is Australia’s …
Generative Engine Optimization GEO: The Future of AI Visibility
TL;DRGenerative Engine Optimization GEO is not just a new acronym—it’s the future of AI visibility. Traditional SEO focused on ranking in blue links. GEO ensures your business is mentioned and …
How to Appear in AI Search Results
TL;DR: How to Appear in AI Search Results Traditional SEO is no longer enough. AI search engines like ChatGPT, Gemini, and Perplexity now decide who gets mentioned in their answers. …
How to Rank in ChatGPT Search: The AI Visibility Blueprint for Australian Brands
TL;DR AI search is changing how people find businesses. Instead of scrolling through links, users now ask tools like ChatGPT and Gemini for answers. If your business isn’t in the …
Is SEO Worth It in 2025? Only If You’re Ready for AI
TL;DR In 2025, traditional SEO isn’t dead — but it’s been disrupted. AI search engines like ChatGPT, Gemini, and Perplexity now deliver direct answers. If your brand isn’t being mentioned, …
Why Is SEO Dead? And What Comes Next.
TL;DR:Traditional SEO is fading because AI search engines like ChatGPT, Gemini, and Perplexity now answer questions directly. If your business isn’t mentioned in those answers, you’re invisible. Signal Herd helps …
Is Search Engine Optimization Dead? Why Australian Businesses Must Think Beyond Blue Links
TL;DR: Traditional SEO isn’t dead—but it’s transforming. AI tools like ChatGPT, Gemini, and Perplexity don’t rank websites. They recommend trusted entities. If your brand isn’t showing up in AI-generated answers, …
Is Organic SEO Dead? What AI Search Means for the Future of Visibility
TL;DR: Organic SEO isn’t dead — but it’s different. AI-powered search engines like ChatGPT, Gemini, and Perplexity don’t care about your rankings. They care about your reputation, relevance, and real-world …
Is Local SEO Dead in the Age of AI Search?
TL;DR: Not quite—but it’s evolving fast. Traditional local SEO is being eclipsed by AI-driven, entity-based search. If you’re not optimising for how ChatGPT, Gemini, and Perplexity understand and recommend businesses, …
Is SEO Dead? Not Quite. But It’s Definitely Evolving.
TL;DR SEO isn’t dead—but it’s no longer just about blue links and keyword rankings. The future is entity-based, AI-structured, and answer-driven. Platforms like ChatGPT, Gemini, and Perplexity are rewriting the …
Why Being Mentioned in AI Search Beats Traditional SEO
Summary: AI-powered tools like ChatGPT and Gemini are changing the way users find information. Instead of browsing through blue links, people now ask AI for direct answers. In this article, …