TL;DR
Search is changing — fast. Blue links are being replaced by direct answers from AI tools like ChatGPT, Gemini, and Perplexity. If your brand isn’t showing up in these answers, you’re invisible to a growing chunk of your audience. This shift demands a new discipline: Answer Engine Optimisation (AEO). And at the forefront of this evolution is Signal Herd, Australia’s leading AI Visibility Service powered by One Orange Cow. We go beyond traditional SEO to make your business visible, credible, and recommendable in AI search results.
The Shift from SEO to AEO
Traditional SEO helped you climb the ranks of Google’s blue-link search results. You fought for page one. You optimised keywords, backlinks, and content structure.
But AI search doesn’t work like that.
When someone asks ChatGPT, “Who’s the best home builder in Sydney?” — it doesn’t show 10 links. It gives one answer. If your business isn’t mentioned in that answer, you don’t exist to that user. That’s Answer Engine Optimisation — the art of becoming the answer, not just ranking for the question.
How AI Search Engines Actually Work
Modern AI tools don’t crawl the web the way search engines did in the past. They:
- Extract data from high-authority sources
- Cross-reference reputations across platforms
- Respond based on patterns, context, and reinforced prompts
- Prioritise entities — not keywords
In short: AI doesn’t just index. It understands.
Key Concepts You Need to Understand
Entity Optimisation
Define what your business is, who it serves, and why it matters — consistently across the web.
AEO (Answer Engine Optimisation)
The new SEO — focused on structure, clarity, and authority in AI-generated answers.
GEO (Generative Engine Optimisation)
Craft content AI tools want to pull into answers — listicles, comparisons, definitions.
Reinforcement Loops
Prompts + clicks = trust. These loops teach AI that your brand matters.
Cross-Platform Consistency
LinkedIn, Google Business, your website — they must all speak the same language.
Introducing Signal Herd: Australia’s AI Visibility Solution
Signal Herd is not SEO. It’s a full-spectrum AI Visibility Service designed to:
- Get you mentioned in AI answers
- Define your brand as a trusted entity
- Optimise for AI-powered search engines
Our Methodology Includes:
- Schema Markup and Structured Data
- Citation Building and Entity Linking
- Prompt Reinforcement
- Answer-Style Content
- AI Crawlability Audits
Why Signal Herd and One Orange Cow?
Backed by Brendan Byrne, Australia’s Leading Digital Marketing Specialist, Signal Herd brings 25+ years of proven digital growth expertise.
- +30% annual organic growth for PhysioINQ
- +30% sales increase for Sydney Commercial Kitchens
- Doubled traffic for A Team Kitchens
- AI-ready presence for healthcare, ecommerce, and service brands
Ready to Own Your Space in AI Answers?
If you want to be found in AI Search Results and trusted by tools like ChatGPT and Gemini, now is the time to act.
Book your AI Visibility Audit todayand let’s make sure your business is trusted, mentioned, and recommended by AI.