Get Your Brand on the AI Shortlist
Signal Herd helps ecommerce brands get recommended by AI shopping assistants and earn visibility in the new AI search layer.
Earn Your AI Grazing Rights.
Because in AI search, only a few names get chosen — and the rest are quietly left behind.
Book a Product Visibility Audit
Product Discovery Has Changed
AI is becoming the new front door for ecommerce.
Customers are now asking AI for shopping recommendations, rather than scrolling through pages of search results or browsing marketplaces.
This fundamental shift creates a new challenge: when AI responds to shopping queries, it typically recommends only 3-5 products or brands. The rest become effectively invisible.
For ecommerce brands, this creates an urgent need to understand and adapt to how AI evaluates and recommends products—or risk losing significant market share to competitors who secure AI visibility first.
Introducing Signal Herd
Your path to AI recommendation and visibility.
Signal Herd is a specialized service that helps ecommerce brands earn visibility and recommendation in AI shopping assistants like ChatGPT and Google Gemini.
We’ve analyzed how AI systems evaluate products and created a comprehensive approach to position your brand as one of the select few that consistently receives AI recommendations.
Our service combines technical implementation, content strategy, and authority building—all specifically designed to align with how AI systems determine which products to recommend.
The Power of AI Grazing Rights
In AI search, only select brands get recommended. Will yours be one of them?
AI as the New Gatekeeper
AI shopping assistants are becoming powerful gatekeepers between your products and potential customers. They only recommend brands they trust, based on a complex set of authority signals.
Without the right signals, even exceptional products with strong traditional SEO can remain completely invisible in AI recommendations.
Competitive Advantage
Most ecommerce brands have not yet adapted to the AI recommendation landscape. Those who establish AI visibility now gain a significant competitive edge.
By securing your “AI Grazing Rights” early, you can establish authority signals that make your brand the default recommendation in your category—before competitors catch up.
What You Can Expect
The tangible benefits of Signal Herd for your ecommerce brand.
Product Recommendation
A comprehensive assessment of your current AI visibility and a strategic roadmap to establish your brand as AI-recommended.
Technical Implementation
Implementation of specialized markup, files, and structural elements that make your digital presence more digestible for AI systems.
Content Strategy
Strategic content creation and digital PR that builds your brand’s authority signals in ways that resonate with AI evaluation systems.
Competitive Intelligence
While competitors remain invisible to AI, your brand becomes one of the select few that consistently receives AI recommendations.
Authority Building
Adaptation to the evolving AI search landscape with ongoing optimizations as AI systems and recommendation algorithms evolve.
Ongoing Adaptation
Tailored content that speaks effectively to both human visitors and AI systems, ensuring consistent brand presentation across all touchpoints.
Common Questions from Ecommerce Brands
Get answers to the most frequently asked questions about AI visibility for products.
AI is rapidly becoming a primary channel for product discovery, with consumers asking platforms like ChatGPT and Google Gemini for shopping recommendations. Unlike traditional search where shoppers see many options, AI typically recommends only 3-5 products or brands, creating a ‘winner-takes-all’ scenario where brands are either recommended or invisible.
AI systems evaluate products based on a complex set of trust and authority signals that go beyond traditional SEO factors. Most ecommerce brands lack the specific technical implementations, content structures, and authority signals that AI uses to determine which products are trustworthy enough to recommend.
Traditional SEO focuses on ranking in Google search results. Signal Herd focuses on getting your products recommended directly by AI assistants. We implement specialized technical elements, content structures, and authority signals specifically designed for AI evaluation, not just search engines.
Not necessarily. While content is important, our approach focuses first on optimizing your existing digital presence and establishing clear authority signals. We’ll identify strategic content opportunities, but quality and proper positioning matter more than quantity.
Initial visibility improvements can often be seen within 4-8 weeks of implementing our recommendations. Building the authority signals that make your products an automatic AI recommendation typically shows significant results within 3-6 months, though this can vary based on your industry and competitive landscape.
Our Process
How we help ecommerce brands secure AI visibility.
Product Visibility Audit
We analyze how your products currently appear in AI recommendations and identify critical gaps and opportunities specific to your product category.
Competitor Analysis
We examine which competitors are currently winning in AI recommendations and develop strategies to position your products more effectively.
Technical Implementation
Our team implements specialized technical optimizations that help AI systems better understand, trust, and recommend your products.
Product Content Optimization
We provide guidance for optimizing product descriptions, specifications, and supporting content to maximize AI visibility.
Authority Building Strategy
We develop a plan to establish your brand and products as authoritative choices that AI systems will confidently recommend.
Measurement & Refinement
We continuously monitor your AI visibility and adjust strategies as needed to maintain and improve your position in AI recommendations.
Who Signal Herd Is For
Ecommerce brands that will benefit most from our services.
Direct-to-Consumer Brands
D2C brands that want to ensure they’re recommended when consumers ask AI about product categories they serve, rather than being displaced by larger competitors.
Specialty Product Retailers
Retailers offering specialized or premium products that want to be recommended based on quality, expertise, and trust rather than just price or size.
Emerging Marketplaces
Multi-vendor marketplaces that want to ensure both their platform and their sellers are visible in the new AI-driven product discovery landscape.
Why One Orange Cow
The expertise behind Signal Herd
One Orange Cow brings deep expertise in ecommerce visibility, with a specialized focus on the emerging AI recommendation landscape:
Over 20 years of experience in digital visibility and ecommerce strategy
Specialized knowledge of how AI systems evaluate and recommend products
Proven track record of helping brands adapt to major shifts in digital discovery
Combined expertise in technical implementation, content strategy, and brand authority building
Secure Your Products’ Place on the AI Shortlist
Don’t let your competitors be the only brands AI recommends to your potential customers.
Book a Product Visibility AuditSignal Herd: Earn your AI grazing rights.