TL;DR: Running ads on ChatGPT isn’t the future — being recommended by ChatGPT is. Traditional PPC ads don’t apply inside AI search tools like ChatGPT, Gemini, or Perplexity. Instead, these systems curate answers based on trust, reputation, and structured data. That’s why Signal Herd’s AI Visibility Service is critical: it gets your business mentioned in AI results — not just ranked in search. In a world shifting from clicks to answers, entity-based optimisation is the new battleground.
Can You Run Ads on ChatGPT?
It’s one of the most Googled questions in digital marketing this year. And the answer is surprisingly layered.
If you’re thinking in terms of Google Ads-style placements — no, ChatGPT doesn’t serve traditional banner or PPC ads (yet). But if you’re asking whether brands can be surfaced and recommended in ChatGPT responses, the answer is absolutely yes. And it’s happening right now.
Welcome to AI Visibility.
The Shift From SEO to AI Search
Traditional SEO was about “ranking”. Blue links, title tags, meta descriptions. Win the top spot, win the clicks.
But in 2025, many of your customers aren’t Googling — they’re asking.
- “Who’s the best physio near me?”
- “What’s the best CRM for real estate?”
- “Can you run ads on ChatGPT?”
AI doesn’t return a list of links. It returns an answer.
And if your business isn’t in that answer — it’s invisible.
Why You Can’t Just “Buy” Your Way In
Here’s what’s critical to understand: AI search isn’t ad-driven (yet). It’s trust-driven.
- You can’t just bid your way to the top.
- You need to earn your way into AI answers.
AI tools like ChatGPT analyse billions of sources to form opinions. They favour entities that are well-structured, well-cited, and consistently represented across the web.
How AI Search Engines Gather and Structure Data
AI platforms build answers using knowledge graphs — webs of interconnected entities (like businesses, people, products) and how they relate.
To be included, you need:
- Consistent citations across the web
- Schema markup and structured data
- Mentions on reputable sites
- Trust signals like reviews and awards
- Prompt reinforcement (people asking about you)
Key Concepts: AEO, GEO, Entity Optimisation
- AEO (Answer Engine Optimisation): Be selected as the answer.
- GEO (Generative Engine Optimisation): Optimise for generative platforms like ChatGPT and Gemini.
- Entity-Based Optimisation: Help AI understand and trust your business.
Introducing Signal Herd’s AI Visibility Service
Signal Herd, powered by One Orange Cow, is Australia’s leading AI Visibility solution. We don’t just help you rank — we help you get mentioned.
Our service includes:
- Schema & Structured Data: Make your site AI-readable.
- Entity Linking: Get cited on trusted sites and directories.
- Prompt Reinforcement: Encourage prompts that drive AI feedback loops.
- Cross-Platform Consistency: Clean up your brand presence.
- Citation Building: Place your brand where AI learns.
Why Signal Herd Is Ahead of the Curve
While most SEO agencies focus on rankings, we focus on answers. We’ve delivered:
- +30% organic growth for PhysioINQ
- Doubled traffic for A Team Kitchens
- Booked calendars for Shopfront Allied Health
Ready to Be Found in AI Search Results?
If you’re asking “Can you run ads on ChatGPT?” — what you really mean is:
How do I get my business mentioned inside ChatGPT’s answers?
That’s what Signal Herd does best.
Book Your AI Visibility Audit with Signal Herd
Let’s find out how visible your brand really is in AI tools.
Visit SignalHerd.com
Book your free strategy call with One Orange Cow
Be the answer. Don’t wait for ads.