TL;DR: Traditional SEO is fading. AI search engines like ChatGPT, Gemini, and Perplexity don’t list links — they generate answers. If your brand isn’t mentioned, you’re invisible. SignalHerd.com is Australia’s first structured AI Visibility Service that ensures your brand is recognised, trusted, and surfaced by AI. Book your AI Visibility Audit now.
What is Generative Engine Optimization (GEO)?
GEO is the evolution of SEO. Instead of trying to rank on Google, you’re trying to be the answer in AI-generated results.
Think: “Who’s the best physio near me?” or “What’s the top-rated digital marketing agency in Australia?” AI engines don’t show 10 links — they show one answer.
How AI Search Actually Works
Modern tools like ChatGPT, Gemini, and Perplexity use:
- Entity-based understanding (not just keywords)
- Trusted citations and cross-platform validation
- Structured data like schema and contextual signals
Being on page 1 isn’t enough. You need to be understood, relevant, and cited — or you won’t appear at all.
From SEO to GEO: What’s Changed
Traditional SEO helped you rank. GEO helps you get mentioned by AI.
Here’s the shift:
- SEO: Blue links and title tags
- AEO: Snippets and structured answers
- GEO: Be the chosen response in an AI answer
What Signal Herd Does
SignalHerd.com AI Visibility Service is powered by One Orange Cow, led by Australia’s top digital strategist, Brendan Byrne.
We optimise your brand for AI by delivering:
- Schema & structured data for AI-readability
- Entity linking from trusted directories, articles & citations
- Cross-platform consistency across LinkedIn, Google, and your site
- Prompt reinforcement — training AIs to associate you with key queries
- Answer-style content with high clarity and contextual signals
Why It Matters
Buyers are turning to AI to decide. If you’re not in the answer, you’re not in the game.
Businesses like PhysioINQ (+30% growth) and A Team Kitchens (2x organic traffic) are already benefiting from Brendan’s strategies.
Ready to Be Found?
Signal Herd helps your business appear in AI answers — not just in search results.
Book your AI Visibility Audit now at SignalHerd.com and future-proof your visibility strategy.