TL;DR
In 2025, traditional SEO isn’t dead — but it’s been disrupted. AI search engines like ChatGPT, Gemini, and Perplexity now deliver direct answers. If your brand isn’t being mentioned, you’re missing out. Signal Herd helps businesses be found in AI search results by building an AI-ready digital presence that LLMs trust.
Book your AI Visibility Audit with Signal Herd
The Evolution: Is SEO Still Worth It in 2025?
Short answer: Yes — but only if you adapt. AI search engines no longer rank pages. They generate answers. You either show up in the conversation, or you’re invisible. Traditional SEO won’t get you into AI-generated responses unless your brand is seen as an authoritative entity.
How AI Search Engines Actually Work
- They prioritise entities — not keywords.
- They read structured data and citations.
- They seek consistency across the web.
- They build reinforcement loops based on prompts and user clicks.
Entity-Based Optimisation: The New SEO
AI search is trained to understand brands that appear in trustworthy contexts. Your job is to teach it who you are:
- Use schema markup and structured data
- Get listed and cited on trusted directories and media
- Ensure your LinkedIn, ABN records, and mentions align
- Encourage your audience to prompt about you in AI tools
Why Signal Herd?
We created Signal Herd because traditional SEO agencies haven’t caught up to AI search. Our system — powered by One Orange Cow — focuses on:
- Entity-Based Optimisation
- Data-Driven Digital Strategy
- Structured Data + Citation Building
- Prompt Reinforcement
- AI-Search Readiness across platforms
SEO vs Signal Herd: A Quick Comparison
| Traditional SEO | AI Visibility (Signal Herd) |
|---|---|
| Competes for Google rankings | Earns mentions inside AI answers |
| Focuses on keywords | Focuses on structured understanding |
| Backlink dependent | Entity-linked and cross-platform verified |
| Ignores AI search tools | Optimised for ChatGPT, Gemini, Perplexity |
Own Your Category in AI Search
AI visibility isn’t a bonus — it’s the new battleground. If you’re not mentioned, you’re not considered.
Signal Herd makes your business visible, trusted, and recommendable by AI search engines.