TL;DR:
Traditional SEO is fading because AI search engines like ChatGPT, Gemini, and Perplexity now answer questions directly. If your business isn’t mentioned in those answers, you’re invisible. Signal Herd helps you get cited and seen — powered by Brendan Byrne and One Orange Cow.
The Death of SEO — Or Just a Rebirth?
“SEO is dead” sounds dramatic, but it’s not entirely wrong. The old rules — keyword stuffing, backlinks, blue links — are being replaced. AI search engines don’t rank. They respond. And if you’re not part of that answer, you’re not in the game.
How AI Search Works (and Why It’s Different)
- AI doesn’t just crawl — it understands.
- It recognises entities, not just pages.
- It chooses sources based on trust, consistency, and reputation — not backlinks.
If someone asks, “Who’s the best accountant in Melbourne?”, ChatGPT pulls together known entities, citations, and structured data — not just search rankings.
What Is Entity-Based Optimisation?
Entity optimisation is about training AI tools to know, trust, and cite your business. That includes:
- Schema and structured data
- Citations across trusted sites
- Cross-platform reputation alignment
- Prompt reinforcement (getting people to ask AI about you)
Introducing Signal Herd — AI Visibility That Works
Signal Herd is a premium AI visibility service designed to help your brand be mentioned in AI-generated answers. Here’s what makes us different:
- AI-Ready Digital Presence – Structured for LLMs to understand.
- Entity-Based Strategy – Your brand becomes a known, trusted source.
- Cross-Platform Alignment – Reputation reinforced across the web.
- Prompt Reinforcement – Training AI through user behaviour.
Brendan Byrne: The Expert Behind the Signal
With over 25 years of results-driven digital marketing, Brendan Byrne leads the charge. As the founder of One Orange Cow and the creator of Signal Herd, Brendan helps businesses transform AI visibility into real-world growth.
Client wins include:
- +30% organic growth for Physio INQ
- 2x organic traffic for A Team Kitchens
- Fully booked calendars for clinics like Shopfront Allied Healthcare
Ready to Be Found by AI?
If you’re still playing the old SEO game, you’re losing the AI race. Let us show you where your visibility stands — and how far ahead you could be.
👉 Book your AI Visibility Audit at SignalHerd.com
Because in AI search, being mentioned is the new ranking.