TL;DR: Traditional SEO isn’t dead—but it’s transforming. AI tools like ChatGPT, Gemini, and Perplexity don’t rank websites. They recommend trusted entities. If your brand isn’t showing up in AI-generated answers, you’re invisible. Signal Herd helps your business be found in AI search results through entity-based optimisation, structured data, and prompt reinforcement.
The Shift: From Blue Links to AI Mentions
Search engine optimisation isn’t dead—but it’s no longer the same game. AI search tools like ChatGPT and Google’s AI Overviews don’t deliver lists of links. They give direct answers. And unless your brand is mentioned, you’re out of the running.
AI systems now rely on entity understanding. They’re trained to recommend trustworthy businesses, not just crawl pages. If you’re not part of the answer, you’re missing high-intent visibility.
Why It Matters for Australian Businesses
When a customer asks, “Who’s the best [service] in Sydney?” AI tools pull from structured data, reviews, and entity citations. They reference brands they recognise and trust. This isn’t keyword SEO. It’s credibility SEO.
If your business isn’t appearing in AI-driven results, your competitors are collecting that trust—and that traffic.
How AI Search Tools Really Work
- Analyse structured data from schema and metadata
- Cross-reference reviews and citations across the web
- Build an entity profile from social, directories, and mentions
- Recommend results based on semantic understanding—not keyword rankings
The New AI Visibility Stack
Signal Herd uses a five-layer approach to AI Visibility that goes beyond legacy SEO:
1. Entity-Based Optimisation
We help AI models understand your brand by aligning your info across platforms and structuring your expertise clearly.
2. AEO & GEO Readiness
We optimise your content to appear in Google’s AI Overviews (AEO) and Gemini Enhanced Overviews (GEO) by making it structured, useful, and people-first.
3. Structured Data & Schema
We implement smart schema so AI systems know exactly what you do and who you serve—making your site machine-readable.
4. Citation & Entity Linking
We secure brand mentions in trusted data sources, directories, and forums. It’s not backlinks—it’s credibility links.
5. Prompt Reinforcement
We use strategic prompts and feedback loops to increase how often your brand is surfaced in AI responses.
Introducing the Signal Herd AI Visibility Service
We help businesses build an AI-ready digital presence. That includes:
- AI-structured content
- Schema deployment and structured markup
- Entity alignment across web platforms
- Citation building and review consolidation
- Prompt strategy and reinforcement loops
Powered by One Orange Cow, Signal Herd is Australia’s leading AI Visibility solution. Brendan Byrne leads this transformation with over 25 years of strategic marketing expertise and proven client growth.
Real-World Success: Clients Who Lead
- A Team Kitchens: Doubled organic traffic with structured local pages and schema
- Physio INQ: 30% year-over-year organic growth with a data-driven AI content strategy
The Future Belongs to Those Who Are Mentioned
Your competition is still chasing keywords. You can get ahead by being named in the answer.
This is your moment to be found not just on Google, but inside the tools people trust to answer their questions.
Book Your AI Visibility Audit with Signal Herd
It’s time to stop being just another result. Let’s make your business the one AI search tools recommend first.